STEP 2 OF 2 — ENROLLMENT

Let's make it official.

Thanks for taking the time to speak with me today about your business. I’m excited for the opportunity to help you unlock the next level. Below is the link to register for the monthly 1:1 coaching program.

As Featured In

I'm Mike Ettenberg.

FOUNDER, FRONTLINE OPTICS | FORMER FIREFIGHTER/PARAMEDIC

I'm Mike Ettenberg, founder of Frontline Optics, an eyewear brand I built while working full time as a firefighter/paramedic in the greater San Diego area. I grew it into a seven figure business while juggling a full time career, a growing company, and staying present with my wife and three young kids.I've since retired from the fire service and now run Frontline Optics full time.Throughout that whole process, I wished I'd had someone who'd actually done it to turn to. So I decided to become that resource for other founders, teaching the same systems that took a bootstrapped business and turned it into a real brand.

7-Figure

Brand Built While On Duty

10 Yrs

EMS & Fire Service

3 Kids

Still Home For Dinner

What's included

This isn't generic advice, it's the same playbook I used to grow Frontline Optics to seven figures while still working full-time. Every session is built around your business, not a template.

This isn't for everyone, and that's the point.

  • Two 1:1 strategy calls per month

  • Documented business systems built alongside you

  • Meta ads strategy, creative direction & tracking setup

  • Cash & inventory forecasting support

  • Direct messaging access between sessions

© 2026 Ettenberg Consulting

San Diego, CA